Marketing that turns your coffee shop into the neighborhood's third place.
Two ways to grow — from steady local visibility to building the community infrastructure that makes a shop irreplaceable. Built for independent coffee shops, not chains.
Scale Lab Media packages
Two ways to grow
From steady visibility to becoming the neighborhood's third place — choose the level of community infrastructure that fits your shop.
Neighborhood Regular
Consistent local presence
- Content calendar — 3x/week social posts (drinks, baristas, regulars, behind-the-counter)
- Google Business optimization + weekly posts for local search visibility
- Neighborhood spotlight — monthly features on nearby businesses, artists, or events
- Biweekly email newsletter to the shop's customer list
- Review management with 24-hour response time
- Monthly performance report tying content to foot traffic and engagement
Third Place
Community infrastructure
- Everything in Neighborhood Regular, plus:
- Regulars Board program — monthly recognition of top regulars, in-store and on social
- Monthly in-store event planned and promoted (open mic, art pop-up, trivia)
- UGC hashtag campaign with a reward loop to drive organic customer content
- Micro-influencer seeding — 5–10 local creators comped monthly for authentic content
- Slow-season campaigns targeting predictable dead periods with merch, subscriptions, gift cards
- Quarterly shop story video for anniversaries, fundraising, or press
- Local press & podcast pitching to news outlets, food bloggers, and shows
Side-by-side
What's included
The difference
Visible vs. irreplaceable
Neighborhood Regular
Makes a coffee shop visible — steady content, strong local search presence, and responsive reputation management.
Third Place
Makes it irreplaceable — turning the shop into a genuine community fixture that's insulated from price competition with chains like Starbucks or Dunkin'.
Let's talk
Ready to grow your shop?
Tell us about your coffee shop and which package fits where you want to go. We'll follow up to schedule a discovery call.